I'm very glad that Jesse James brought me along as I hadn't worked on this type of project before. Many of the elements were familiar to me but the tight timeframe of the project AND the longer term social media needs were a different kind of mix. In my many theater projects, we have a longer time period in which to capture imagery but my focus was a bit different here.
In brief, my goal was to capture as much imagery of the shoot as possible (imagery that doesn't give away too many details) and to get those images in into the Social Media (SM) stream as quickly as possible and in high enough quality as possible.
The plan that I went with was pretty simple but it worked out well. Research the organizers, competitors and Nuclear Waste team members and find out the SM platforms that they use, find other participants, capture loads of imagery on scene with the iPhone, post a few as we go through the day, tag as many folks as possible, edit the best of the images and schedule them out onto the various SM platforms throughout the following days and weeks. Additionally, a few of the short films I created on-scene will be sent to the event organizers to give them a look at what went into the making of the film. Here's a super quick look at some of it!
I won't go into boring detail about all the apps and bits of software that I use (various Google stuff, Snapseed. Lightroom, DropBox to name a few) but it can get to be an involved process.
While I'm certainly having fun doing all this, it's an important piece of the creative puzzle. A film, a play or a piece of art that doesn't get scene may still be wonderful but there will be no one to appreciate all the effort and creativity that go into the creation of it. The world is littered with artwork and events that never see the light of the public's eye because no effort is made to broadcast that art. The fact that we're trying to attract attention for all this effort doesn't make the art less valuable. It just increases the odds that the event's judges see the build-up to the work and have a positive mental association with it all.